Review of the project

In my opinion the Blog project is a really good way to improve both our writing skills and knowledge in Marketing. It is a very practical and pleasant way to write especially because we can deal with whatever subject we want. This freedom is actually a kind of motivation to edit our posts.

Regarding my subject I met many difficulties because information about the Marketing strategy of a company is quite hard to find. But I tried to describe companies from various markets in order to be a bit exhaustive. Further more it is not always easy to purpose posts easily understandable because numerous articles were quite technical. Sometimes I found articles in French so I had to translate them as accurately as possible.

What could be improved is to enlarge the topic. People who have chosen to work on only one company had difficulties to find appropriate information. To limit the subject to one company is quite restrictive. Why not choose a market and compare the different strategies of each competitor? General information about the market such as figures, different competitors, law and so on, description of each competitors, the report of a questionnaire referring to the subject and a final analysis: this work could account for a dozen of posts.