Originally uploaded by Gregory Barbier.

To change the name to become internationally acknowledged

PPR is the new name of Pinault - Printemps - La Redoute. Why this change? Because PPR is shorter and easier to pronounce for a non French speaker. An acronym is often easier to remember. The change of the name has to be approved by the Board of Shareholders which is to be hold at the end of May 2005.

Pinault-Printemps-La Redoute is currently called PPR all over the world, although it is not its real denomination. So this change will not confuse any customer. The new name seems obvious and logical, especially because PPR has more and more incomes coming from abroad.

The former name only represented the activity of distribution. But PPR is not only a group of distribution, it is also present on the market of luxury goods. It is the head office of Gucci, one of the most famous and luxurious dressmaker. The sales of luxurious goods account for 15% of the total turnover but it is wanted to take a larger part of the incomes.

That is why PPR has changed its logo, in order to give it a more luxurious look. It has been designed by Paris Venise Design and is supposed to represent the personality of the group engaged on two different markets, thanks to the typography and the red colour.